The weird stuff is the best stuff!
– Beth Howard
Welcome to our March Shop Story Feature! Shop Story by Pinecone Grove is a blog publication that connects you, our readers, to small businesses once a month. You’ll get the chance to learn more about brands you love and discover others you may not have come across yet. Today, Beth Howard, owner of Wilde Designs – tells this month’s Shop Story.
Behind the Wilde Designs Brand
“I’ve been making things all my life, but Wilde Designs officially opened up online in 2007 – so it’s almost a decade old now! I’ve always been drawn to quotes – wit, witticism, quips. This led to a real affinity for Oscar Wilde and his work. At the time, I was also in college, child-free, and a bit of a night owl, so in the wee infancy of my business, wildemoon became my preferred username, and Wilde Designs became my business. The brand has evolved over the years, but I’ve never been able to bring myself to change the name. Wilde’s showmanship and bravery in the face of a society that wanted to be entertained by him but not for him to be truly who he was so much of the time inspires me. One of the best things about maturing for me has been letting my geek flag fly proudly. Wilde Designs is at its heart a celebration of loving the strange, the unusual, and the geeky.”
Wilde Designs Team
“Wilde Designs is mostly just me, but my toddler ‘helps’ me from time to time, and my husband is technical support and also often does runs to the post office. Even when I’m doing the work, having my family excited about my ventures and emotionally supportive is HUGE.”
Highlights At Wilde Designs
“I’ve had days where I wanted to throw in the towel because I was so frustrated and tired. I think we’ve all had that on personal projects of one kind or another. The thing that has kept me going (apart from my wonderful family) is having amazing fans and buyers who share stories with me about their excitement or doing craft fairs and cons and seeing people’s faces light up when they find exactly the thing they’ve been looking for even when they didn’t know they were looking for it. Knowing that my work is making an impact on people makes every second of stress or worry or effort worth it.”
Wilde Designs in the Future
“Eventually I want to have a regular schedule of in person sales to do (I’m much closer to that this year, so that’s exciting) and have a steady stream of orders heading out the door. This may never replace my full time job, but seeing Wilde Designs succeed is seeing a labor of love bloom.”
“I think I’m biased by being in love with them, but for me the upcycled notebooks are Wilde Designs’ current signature. They all feature covers created from old VHS tapes, calendars, cereal boxes, etc. so they’re not only earth-friendly (their replaced original covers become inserts, boxes, and other things for shipping), they’re super cute. It’s a little bit of earth love, geek love, and retro love all rolled up together, and they’re always a hit!”
If I Could Turn Back Time…
“If I could turn back time, I would plan more carefully. I did a bit too much of putting all my eggs in one basket in the past, and it hurt my business because I wasn’t prepared for things to change. Now I’m more agile and flexible. I’m working to grow my mailing list to keep in better touch with all my buyers and fans. I may not be able to fix any of my mistakes and oversights of the past, but at least I can learn from them!”
A Gift To YOU!
All Pinecone Grove readers can get 20% off EVERYTHING in the store with code WildePinecone use when checking out at wildeshops.com
Connect with Wilde Designs
Thank you Beth for sharing your Shop Story this month. And thank you to our readers joining us. Don’t forget to checkout the Wilde Designs shop and use your 20% off Code: WildePinecone
Share Your Shop Story
If you would like to be featured as next month’s Shop Story, Apply Here. Be as creative or straightforward with your answers as you’d like. I’ve left the questions and “prompts” open to interpretation so each Shop Story publication will be unique and generate interest for readers. You do not have to answer all of the questions or prompts. Just the ones you feel best reflect your brand. I look forward to sharing your shop story and getting to know more about your business.